How To Start A Beauty Business In India
What Makes The Beauty Industry So Popular In Today’s World?
Humans are visual creatures. Renowned psychologist Abraham Maslow in his multi-tiered analysis of basic human needs, emphasized ‘aesthetic needs’, which stands for the condition of humans to appreciate and be around beauty. Making slight lifestyle changes or adding certain products to your routine can indeed make life a little easier for you. Several types of research have shown that the perception of beauty can certainly impact one’s decisions and choices. Attractive people have a greater chance of getting hired and landing their dream jobs! This realization has led to the sudden growth of the beauty industry. Apart from that, using beauty products and going that extra mile, and taking time to get ready and look presentable is considered a therapeutic practice, especially in today’s world that we live in.
It is said to be an essential part of self-care. It helps people boost their confidence and thus can bring about changes in their daily interactions. People have been using cosmetics for a very long time. In history, we notice the frequent use of makeup among the Egyptians with their classic use of dark eyeliner or among the Europeans recreating the poreless and pale look using foundation paired with rosy cheeks. Thus, it is essential to understand the current idea of beauty, the industry size, and the branding strategies that would help you stay ahead in the competition to start a new beauty business.
How to Start Beauty Parlour Business from Home?
● Choosing the services to be offered
It is important to note that the beauty industry is quite broad and encompasses several services starting from facials, makeovers, hairdressing, beauty treatments, and the list goes on. Therefore, it is essential to choose the areas in which you are willing to provide your parlour and beauty services.
● Understanding the market
After you decide on the services, It is essential to conduct secondary research to determine who your immediate competitors are and what services they provide for how much price. Getting a clear idea of the market can benefit your business as you will be well aware and well prepared.
● Understanding the trends
The next step would be to study in-depth the current beauty trends. The chances are that the majority of your clients would ask for services revolving around the trends that are popular at the moment. Then, you have to devise services catering to those needs.
● Determining the products
Think of the quality of products you would be using on your clients. Then, keeping in mind the variety of demands your clients may have, you should retain various kinds and types of products of different price ranges and specifications so that you can give your clients exactly what they are looking for.
● Determining the equipment
Hairdryers, washbowls, supply trolleys, styling trolleys, smocks, gloves, nail trimmers, facial beds, tanning beds, and other beauty tools and equipment may be required to run a business of beauty74. Therefore, making a list of such tools about the services you will be offering is recommended.
● Selecting suppliers
Remember, once your business is up and running, you will require large quantities of products. Therefore having a fixed, reliable supplier who would provide the necessary products at the right time is crucial and must be appointed before starting up the service.
● Picking up a suitable store location
Location selection must be made strategically since your aim is to get noticed by your target audience. Setting up your store in a commercial area will help it get seen and grow.
● Pay attention to social media marketing
Another great way of reaching your potential customers is the proper and intelligent use of social media platforms. Facebook and Instagram pages, websites, and blogs can be a great way to reach out to the masses and create a buzz. Reaching out to beauty bloggers and social media influencers can be a great way to popularise your products and services.
● Preparing a realistic budget
Having a budget keeping in account all the investments will help you get a realistic idea about the amount of money involved in setting up your business. In addition, having a clear budget helps to handle finances more innovatively and cost-effectively.
● Identify your USP
Several companies are offering similar beauty services to yours. But what is it that makes your store and service different? What do you have to offer which might attract the attention of potential customers? Place yourself in the shoes of your customer and think from their perspective. This will enable you to come up with new strategies and thus recognize your strength.
● Legal compliances
Since beauty service is a commercial franchise, it requires many legal requirements, which need to be taken care of like obtaining a license and registration. Such formalities must be taken care of before setting up your business.
How Can You Start With A Beauty Business At Home?
Starting a beauty brand can be a huge investment, which is not always a feasible option. In that case, you can start with your own beauty business from the comfort of your own home. This cuts down the price needed to get a hold of a property. Renowned beauty entrepreneur Shahnaz Husain, the founder of her self-entitled brand, now exports ayurvedic and herbal beauty remedies all across the globe. Shahnaz Husain says her company started modestly, selling products from “the veranda of the house”. Thus it is possible to build some things as big as a million-dollar business from your home itself.
● Develop your niche product and the pricing
Making an original product with its own compelling, unique, and authentic story with naturally derived ingredients and distinctive formula would be the most crucial step toward starting up your brand of beauty products. Keep working and reworking on it, distribute samples and take honest feedback and criticism to develop your product better.
● Offer door-to-door beauty services
Several companies are capitalizing on their door to door beauty services. Considering the current pandemic situation, these services are very much in vogue. They are more frequently opted by the customers instead of having to go to salons and beauty parlours. Services like spas, massages, facials, waxing, threading, pedicure, manicure, haircut and hairstyling can be easily provided. Know more about waxing if you have too sensitive skin.
● Become a cosmetic distributor
Delivering cosmetic products from the manufacturer to the consumer is a growing online business that is becoming especially popular for women seeking part-time jobs. One can be a distributor for either big cosmetic manufacturing companies or small home-based products as well. The biggest perk of this beauty service would be flexible work hours.
● Becoming a makeup artist
The job of a makeup artist has flourished and is in demand, especially in the current times. For various occasions that are being celebrated, there is a growing need for professionals to offer makeovers. This ensures a lot of clients at the same time and scopes for future endeavours. You can even collaborate with various brands too.
Thus it is safe to say that the prospect of the beauty industry is up-and-coming, with a lot of opportunities for employment and growth. With the right market strategy and business tactics, one can easily make extraordinary advances in the field of beauty.